Open position

Brand Manager

Posted 1 June 2026
MarketingHybridEmployment contractMid–Senior
01 — Overview

Description

A beloved Polish heritage food brand is hiring a Brand Manager to lead the next phase of brand growth — both at home and in expansion markets across Central Europe. You'll own brand strategy, creative direction, and key partnerships at the level the brand deserves.

This brand has eight decades of equity to honour and a real opportunity to step into the next generation of consumers without losing what makes it special. We're looking for someone who treats brand work as both careful craft and commercial discipline.

02 — The work

Responsibilities

  • Define and own the brand strategy and visual identity roadmap, in partnership with the creative director.
  • Lead creative briefs and partner with agencies on campaign work as a smart, demanding client — not as a customer who waves the brief through.
  • Manage brand partnerships and high-profile sponsorship activations end-to-end.
  • Track and report on brand health metrics quarterly, with clear narrative about what changed and why.
  • Lead packaging and product launches in close partnership with the R&D and supply teams.
  • Build the long-term brand story across owned, earned, and paid channels with clear distinctions for each.
03 — Who you are

Requirements

  • 5+ years in brand or marketing roles at a consumer brand, ideally with both strategic and execution responsibility.
  • Strong creative judgement and partnership-building skills — including with agencies, retailers, and internal stakeholders.
  • Comfortable working both strategically and hands-on; you can write the strategy doc and approve the colour palette in the same week.
  • Experience working with trade and category data to back creative decisions with commercial logic.
  • Demonstrable track record of brand work that moved the needle commercially, not just won awards.
  • Fluent Polish and English.
  • Nice to have: FMCG or food & beverage experience, regional CEE brand work, experience with brand refresh or repositioning projects.